TV 2/Bornholm is a regional TV station covering the island of Bornholm, and part of TV 2’s network of eight regional broadcasters in Denmark. Known for its high viewership, the station delivers news and current affairs focused on local events and topics relevant to the Bornholm community.

As part of a broader revitalisation – including a new strategy and visual identity – I was responsible for the digital design, ensuring it supported both the strategic direction and the new design principles. Building on the anatomy of the logo, I created a design system that is both colourful and playful, yet capable of conveying seriousness and urgency when addressing the most important current topics. The system also had to accommodate their Play universe, which showcases a wide range of in-house productions.