Danmarks naturfrednings-forening
Client: Danmarks Naturfredningsforening
Project: Brand experience design / Web design
My role: Together with the UX designer, I developed a concept for DN to boost conversions like memberships and donations. In collaboration with the visual identity designer, we strengthened their expression to appear more action-oriented and engaging.
Launch fall 2025
Danmarks Naturfredningsforening (DN) is Denmark’s largest nature conservation organisation, working to protect biodiversity through advocacy and public engagement. Today, DN faces the challenge of attracting new members and mobilising especially younger audiences. To address this, they are modernising their digital presence to better communicate their mission and make it easier for people to get involved.
The web design is approved and the website is currently in development, but the logo is still in progress. In the preview below, the logo is a placeholder.
Components and interactions that reinforce their action-oriented identity
Colour customisation to suit different campaigns
Inviting nature into the design using silhouettes as a backdrop
